Lucy -x- Chano
Cycling Soft Goods
Telling the Story


Lucy -x- Chano is a product branding project for the research and development of soft goods for the cycling industry.

We decided to keep the Blog website separate from the online retail website so as to maintain a bit of agility to respond to developments in marketing shifts as it relates to web services and the potential need to move the online store and leverage different retail technology.

The sites are all connected because it's easy to manage.  One site is the commerce engine and the other is where we tell the story.

Visit the Blog and read the story about the brand as it evolves: to purchase products.